Residents’ Survey

The council worked with independent researchers Lake Market Research Ltd to carry out a doorstep survey of 1,600 residents across the district. The survey is all about gathering our residents’ opinions of the council and our services, as well as the area where they live and what they think we should focus on improving in the future.

Interviewers were out in the district asking residents for their views between 10 July and 8 September 2024.

A separate Young Persons’ survey was also undertaken where people aged 18 to 24 were interviewed to understand their views and opinions about the district.

The results from both surveys have been used to evidence the priorities in the new Council Plan 2025-30. You can find the exectuive summaries available for download from this page.

Background Information
- The surveys were conducted on our behalf by independent research agency Lake Market Research Ltd. Lake Market Research are accredited by the Market Research Society (MRS). If you need to check this accreditation, you can contact the MRS freephone verification service on 0800 975 9596.
- We spoke to 1600 households from across the district. We were keen to make sure our survey reflected the views of the wider district, selecting groupa of households with demographics that proportionally represented the district’s demographics. For the Young Persons’ Survey, our researchers carried out on-street surveys using specified demographic quotas.
- Your views are important to us because they gave us a representative picture of people’s views across the district, which helped us to understand what people think of our services and the district. The survey let us know what we were getting right, what we could be doing better, and how we can work to improve things for Winchester residents going forward. By having people from all age groups and backgrounds take part, the data can be used to better shape the way we work to serve everyone in the district.
- The information collected in these surveys will be used to inform decisions that affect the way we all live and work. Your opinions and experiences will help us to shape our new council plan which will set out our priorities over the next five years.
- All the information was processed in accordance with the MRS code of Conduct, and in compliance with the Data Protection Act 2018 and the UK General Data Protection Regulation for the performance of official authority and public interest. It is only held for as long as it is being used to produce statistics.
- The survey was fully confidential and the information collected was only used for research purposes.

Last Updated: Tuesday 3 December 2024

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Residents’ Survey

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